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Helping you EXPAND your brand

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About

Expand PR is a boutique PR consultancy by media professional Linda Shackelford. It has been providing a dynamic range of communications and media outreach solutions since 2016.

After taking a few years away from the business to raise her young children, Linda is back with additional offerings for 2025 and beyond!

Think: tailored publicity & PR campaigns, as well as DIY content and digital advertising!

Expand PR is your go-to for results-driven public relations, enhanced with a unique suite of products to help you learn to use AI in your content and build social media ad campaigns yourself.

Get ready to share your business story effectively and amplify your brand, without blowing your marketing budget!

SHOP MY PRODUCTS

Services

Public Relations

Build your brand, secure positive media coverage and get noticed online.
Media liaison
Communications strategy
Key messages and media releases
Stakeholder engagement
Crisis management
Brand collaborations
Influencer engagement

Brand Storytelling

We’re passionate about storytelling – it’s in our DNA.
Story angle development & pitching
We help you find your unique ‘voice’ to tell your brand story
We bring creative ideas and stories to life in the media
We can support with interview preparation

 

Content, Ads & AI tools

A wide range of content and social media solutions
Website copy
Native/sponsored content curation
Digital marketing
Social media ads training
Learn how to use AI for your videos & images
DIY public relations guides

Testimonials

IMAGR engaged Expand PR towards the end of 2017 to help assist in growing awareness of our brand in both the New Zealand and Australian markets. Linda really got to know the business and the results were evident; her press releases and discussions with media resulted in coverage in global magazines and newspapers, and on both occasions led to coverage in national news outlets. Linda is responsive and reliable and it’s always a pleasure working with her. I would highly recommend Expand PR to anyone looking for a dedicated PR consultancy.

William ChomleyFounder & CEO, IMAGR

We have been delighted to work with Expand PR and Linda over 2019. Linda is efficient, organised, professional and has really helped us tell our Sweet Louise story. Linda delivers results! The slick execution of her well thought-out campaigns has helped to raise our profile and generate income.

Rachel Milburn-ShandSweet Louise

Working with the team at Expand PR was seamless from start to finish. My intention was to grow my brand awareness and gain media appearances, online, in print and TV. They helped me with that and more, allowing me to work more in my genius and reach the people who need my help the most! Expand PR were amazing and I highly recommend hiring them for your PR campaign!

Catherine NewtonDirector of Entrepreneurial Success, AUT

Linda guided us through our first real PR activity at Yourdrive and got us some good press coverage, as well as great content for use elsewhere, with minimal effort required from our side. Other agencies we spoke to weren't too keen to work with us as we didn't have a big story ready to go, but Linda was confident she could get the results - and she did!

Andrew FordMarketing Manager, Yourdrive

Thank you so much to Linda and team from Expand PR who recently helped secure media coverage for our fundraising campaign – The Fight Against Superbugs. We can directly attribute some amazing donations – including one of $100,000 – to the press coverage they helped arrange. They were professional, smart and proactive in all interactions and it would be our pleasure to work with them again.

Saraid BlackMarketing & Communications Manager, Cure Kids

Thank you to Linda and the team from Expand PR who secured extensive media coverage for the KPMG-sponsored Cycle for Water. Linda and the team were the perfect partners for the PR component of this initiative. The widespread media coverage helped achieve the Cycle for Water mission of raising awareness of water scarcity and the importance of clean water for sustainable development. They were professional, smart and proactive in all interactions. The responsiveness, personalised service and commitment to achieve our mission was hugely appreciated. Thank you.

Alexandra Jamesformer Marketing Communications Manager at KPMG NZ

Linda generously donated her time and expertise to assist Startup Weekend Auckland with PR for our event in November 2016. Linda was extremely professional and helpful, distilling our messaging and brand into a clear and effective press release. Linda was generous with her contacts, promoting Startup Weekend through her extensive network and providing a lot of tips and help for how to better communicate with our target. She is fantastic to work with - reliable, great to get along with and well-connected. She is clearly passionate about her work and helping others. We had a stellar event in November and are extremely grateful to Linda for her support. I would not hesitate to recommend Linda and Expand PR, and would love to work with her again in future.

Laura KerrisonStartup Weekend Auckland

We have really enjoyed working with Linda and the team from Expand PR. They are reliable, efficient and trustworthy. In today’s world, there is a tsunami of information out there and getting anyone’s attention can be challenging. Linda’s experience and insights have helped us become more effective at engaging with our target audience and the wider business community.

Stuart MacadamMarketing Manager, Driveline Fleet

Studio7 worked with Expand PR to create awareness of our digital marketing product called CRUX. Cutting through the noise of the advertising industry seemed like a tough ask, especially with a complex message such as ours. However Linda helped us simplify our message and ensured we got coverage in all the right places including NZ Business, M+AD, Campaign Brief and CIO New Zealand.

Josh HearesClient Service Director, Studio7

Linda is great to work with. Lots of fresh ideas combining content, PR and publicity. Looking forward to working with her more on some up and coming projects. If you haven't already engaged Linda with your business, I recommend you do.

Ben HartDirector, Essence the health agency

The team at Expand PR helped launch my event to media with national and local media achieved. They are reliable, honest and well connected and I highly recommend them, and will definitely be using them again for my future PR requirements. Thanks so much for your help.

Natasha ThomasTauranga Food, Wine & Music Festival

Linda & the Expand PR team knows the business of PR inside and out. Aside from Expand's expansive connections into New Zealand's major and niche outlets, Linda offers considered, strategic advice to maximise exposure. Expand PR helped Canopy Eating Disorders Support Services reach New Zealanders seeking affordable, accessible support services in an environment that was resistant to but in dire need of change. This was a tricky landscape which Linda navigated with her unflappable, level-headed professional attitude. I was never left in the dark about next steps and would love to engage Linda on future announcements.

Christine DeaconCanopy Eating Disorders Support Services

Thank you Linda and her team at Expand PR, it was a joy working with them for our podcast and press release which secured many media coverage items for Spacebar Design.
Linda was helpful and very responsive during the entire process, great communication, and proactive in all interactions. It was a pleasure to work with Linda and would definitely recommend her service to anyone who is looking for real results.

Anson KongSpacebar Design

People

Our team

Linda

PR Consultant & Director

Passionate about guiding brands to build their presence and extend their influence, Linda’s ‘make it happen’ approach is the attitude she applies to everything at Expand PR, the boutique agency she founded in 2016.

With a nose for news, she’s driven to achieve positive media results and secure tip-top media opportunities for her clients.

Linda draws on 20 years’ experience as a journalist and in media relations roles and is professional, personable, proactive and committed to helping businesses make a difference in the world.

Linda is returning to work in September 2025 in a limited capacity after taking a few years out of her business to raise her two young children.