About
Expand PR is a boutique PR consultancy based in Auckland that provides a dynamic range of media solutions to support you in telling your business story and amplifying your brand.
We develop and implement tailored publicity, social media, storytelling and content writing solutions to help innovative businesses, charity organisations, and entrepreneurs.
With the media landscape constantly evolving, and your focus on other aspects of business, you may not have the time or nous to create quality content, experiences and an online and media profile to connect effectively with audiences.
We strategically place your brand in front of your target audience using a range of results-driven publicity, marketing and brand-building techniques.
If you are a client of ours, we also offer you the opportunity to feature on our podcast Kiwis in Business.
Services
Public Relations
Build your brand, secure positive media coverage and get noticed online.
Key messages and media releases
Story angle development and pitching
Media liaison
Communications strategy
Stakeholder engagement
Crisis management
Brand partnerships/collaborations
Influencer engagement
Brand Storytelling
We’re a small, friendly team of former journalists passionate about storytelling – it’s in our DNA.
We do our research, we ask questions, we identify storytelling opportunities
We help our clients find a unique ‘voice’ to tell their brand story
We bring creative ideas and stories to life in the media
We ensure content stays on brand, fulfils a purpose and exceeds expectations
We work with social media and creative experts for innovative brand marketing
Content & Social Media
A wide range of content and social media support.
Website copy
Thought-leadership articles
Blogs writing/ghost writing
Native/sponsored content curation
Digital marketing
eDMs and newsletters
Content strategy
Social media posts and campaigns
Social media management & social media ad campaigns
Clients
Testimonials
People
Passionate about guiding brands to build their presence and extend their influence, Linda’s ‘make it happen’ approach is the attitude she applies to everything at Expand PR, the boutique agency she founded in 2016.
With a nose for news, she’s driven to achieve positive media results and storytelling opportunities for her clients. Linda draws on 15 years’ experience as a journalist and in public relations roles and is professional, personable, proactive and committed to helping businesses make a difference in the world. She draws on her contacts in the industry to secure tip-top media opportunities.
When Linda’s not hard at work she can be found at the beach, exploring a far-fetched location, trying not to fall over in yoga class or cutting a few shapes on the dance floor!
Nicola’s been putting pen to paper since she was a young girl but it was 16 years ago when she became a ‘professional’ storyteller (aka journalist).
Since then, Nicola’s continued to write and edit content across a range of media and marketing material, and honed her skills as a communications strategist and media advisor. She’s one of those people that has the ability to transform complex jargon into reader-friendly content that appeals to a wide audience.
Nicola has worked in a variety of industries in NZ and the UK - from healthcare to higher education, finance and charities.
When she’s not tapping away on her computer, Nicola is hunting out new brunch places, daydreaming about travelling somewhere weird and wonderful or enjoying a spot of kayaking!
Jade has extensive public relations experience working across well-known lifestyle, technology, automotive, charity, fashion, food and beauty brands.
With a Bachelor of Communications from AUT, Jade has worked on numerous successful campaigns and product launches spanning fashion to FMCG. She has a passion for people and has strong media and influencer connections.
When Jade’s not glued to her laptop, she can be found at the park with her two-year-old son, Leo glued to her leg, her two fur-babies Poppy and Brian (Griffon dogs) and her hubby James (not a dog, but more often than not, in the dog box!).
Lina heads up Magico, a team of specialists who are nimble, creative and strategic and work hard to bring your brand to life. They can pull rabbits out of hats, make the invisible visible, and bring joy to the community. Lina and her team support Expand PR with branding, marketing initiatives and activations.
Isabel’s a digital marketing whiz, who brings over three years’ experience supporting clients and agencies around New Zealand and internationally with online campaigns.
She’s adept at setting up targeted and highly successful ad campaigns across Facebook, Instagram, Twitter, LinkedIn and Google.
Working across a range of industries – from beauty, charities, agriculture, government, art, construction, food industry, restaurants, services, finance and healthcare – Isabel loves the variety of work.
Originally from Germany, Isabel’s called New Zealand home for 16 years. In her spare time she can be found baking up a storm, walking her dog on the beach, looking after her cat and 10 chickens and spending time with her husband, who is a landscape artist.
